SuperValu Dublin project 2015-
I worked alongside companies such as Household & TAP to completely overhaul the look and feel of SuperValu stores and communications. These photos come from the flagship store in Blackrock, Dublin, but has now been rolled out to numerous stores across Ireland. The aim was to create a food hall style experience, with a focus on fresh local produce and the experts that work in-store. The brief covered both high level & eye level fixtures and all new Point of Sale that has now been introduced into the companies communications. This look and feel has now been distilled into a new Brand Guideline
that is used for any retailer that wishes to implement the look and feel in their store.
