A complete and comprehensive rebrand of a renowned and loved Irish brand. Deep research into the history of the orgins of the brand and workshops with employees to dig down into what the brand really meant to them. I created a suite of logo marks - full heritage, maker’s mark and simple word mark to enable the brand to be flexible and evolve in-store, in print and digitally.The list of deliverables was large
and rolled out gradually - with the key touch points of the bag and tissue paper being prioritied. The modernisation of the brand has lead to new and exciting campaign opportunities - several examples are shown in the following images.